Drove revenue growth for newly acquired butcher shop by proposing a rebrand and digital strategy, including a customer-facing website, weekly circulars with QR codes, and email list building. Established foundation for customer rewards and online ordering to increase engagement and long-term profitability.
My manager acquired a butcher shop in late 2024. He wishes to leverage the wholesale meat distribution company we both work for to source meat for the butcher shop at wholesale prices. We both believe the butcher shop already generates strong sales, and greater profits are guaranteed with wholesale sourcing. However, the business would benefit greatly from a rebrand and consistent customer engagement.
What better way to achieve this than by building a website and sending out weekly circulars with a QR code that encourages customers to scan, visit the website, and sign up to receive weekly emails? Once an email list is established, the possibilities are endless—from customer rewards programs to online order placement.